Monthly Archives: February 2013

Job seekers will come up with all sorts of creative ways to have their resumes stand out amongst the crowd – from special paper and personal videos to even arts and crafts. One resourceful job prospect outlined his credentials on the back of a baby shampoo bottle when applying for a position as Johnson & Johnson. But now, how we apply for jobs and how we hire the best talent is one more aspect of life that social media is influencing.

Many technology and marketing companies are challenging the traditional job application process by replacing resumes and conventional in-person interviews with Twitterveiws. That’s right, organizations are now hiring based on 140-character responses on Twitter.

“The Web is your resume. Social networks are your mass references,” says Vala Afshar, Chief Marketing Officer at the tech firm Enterasys Networks who is currently hiring for a six-figure, senior social media strategist position solely through Twitter responses.

While a CEO or a college professor won’t get hired based on this practice, click here to see how tweets are quickly becoming the hiring model for companies that are seeking tech savvy and marketing employees.


The purpose of the annual IBM Connect Conference is to introduce new social products and technologies that enable colleagues to collaborate and work more effectively together.  Although the intention is to increase overall productivity, these social initiatives can often times cause an opposite reaction – creating degrees of separation where people chose to IM their coworker in the next cubicle or can’t seem to get through the day without getting sucked into a black hole of emails.

It seems like every day there is a new application or social tool that your company absolutely needs to have. Being bombarded with the likes of Facebook, Twitter, SharePoint and Chatter, it is easy to feel like you’re drowning in a deep dark sea of social trends.

Social Media Icons

Companies often adopt a social tool or platform simply because that’s what their competitors are doing or they want to be part of “something social.” But not every platform is best suited for every company’s needs. Analyzing your business’ goals is the first step in finding the best social tool to help you achieve social success.  Click here for five questions you can ask yourself to help wade through the waters of social media.

Last night was an awfully proud moment for us at the RADs. We swept the biggest awards of the night—Best Work of the Year for the J.P. Morgan ‘Field of Sparks’ graduate installation and Best International Campaign for Mars. ‘Field of Sparks’ caused quite a stir and also won Best Ambient/Outdoor.

Field of Sparks

We consider this a big moment for work and our clients. Just look at what we can achieve together.

Check out the awesomeness.