Corporate America is eager to use social media for everything from campus recruitment and consumer marketing strategies to connecting their global workforce. Social media has created a shift in how businesses are operating, and although companies realize this, they lack the knowledge and talent to use social media platforms effectively – which confirms why there’s been an 87% increase in job opportunities that require Social Media skills.
However, colleges and universities are falling short in providing their students with the social skills and tools they need to be qualified for these positions.
Dr. William Ward at Syracuse University’s S.I. Newhouse School of Public Communications realizes that students with social communications skills are in high demand and wants to give his students the advantage. He teaches two classes, one being “COM 400 Social Media U Need 2,” which breaks down social communication into hard science, emphasizing the practical business applications of it. Click here to read more about how other elite universities, such as NYU and Harvard Business School, are beginning to follow this educational trend.