2012 was a big year for the world. Major events like the Presidential election, the Summer Olympics, and Superstorm Sandy all changed the way the world felt about and used social media platforms. After Barack Obama won, he tweeted a picture of himself hugging his wife Michelle. Shortly thereafter, more than 455,550 people had retweeted it.
When Superstorm Sandy hit the East Coast and residents found themselves completely in the dark, they used communal chargers to access Facebook in order to get news updates and connect with their families.
With so many people completely engaged in social networks, these events also created opportunities for brands to engage in conversations with consumers, while bringing their brand to life. But looking forward, 2013 has no major events occurring – no elections that might shape the future of the United States or a platform for the most talented athletes to compete for the title of being the best in the world. So how will brands engage without a shared agenda? Click here to read more about what brands can do to continue conversations in the coming year.