News from the social sphere

New Leads from LinkedIn

LinkedIn is launching new and improved products, tools and upgrades to measure brand power and to help build better connections. Over the next few months, LinkedIn users will begin to see their profile has a different look and feel. This new experience makes it easier for you to share your own professional story, see insights, and engage with people and companies in and outside of your network. They have also released a talent brand index which provides companies with a percentage score, based on data analysis, of how many people view and are interested in your page. This tool measures how many people are aware of your workplace and how attracted they might be at the opportunity of working there. Click here to learn about additional ways LinkedIn is evolving their platform and current tools to help you recruit.

Facebook Pages Go Global

Facebook has created a new Page for global brands. Global Pages allows your brand to provide a localized experience while still allowing the user to remain a part of the global community. For instance, if you log on to Walt Disney Studios in Ireland, you will see a localized cover photo, profile photo, important dates, Apps and “about” information, but if you log in from the USA, you will be directed to a US-based page. Plus, it’s all under one URL, so for social media campaigns you would only need to provide one destination. Facebook plans to later include country-level fan counts so brands will be able to track each market’s visibility, allowing them to benchmark themselves against other brands who are doing this well. Click here to see how this new Facebook page can help your brand identity in a global capacity.

Authenticity Wins Fans

Consumers crave honest brands – and social media provides the most transparent outlet for brands to show who they are and what they stand for. Brands are built on the business’ values, so creating content that truthfully portrays those moral standards is a great way to build brand advocacy and win loyal fans. In this era of instant communication and content sharing, honesty is the best policy. Footwear company, Timberland, is a good example. They used their social platforms to own up to their failure of meeting greenhouse gas-reduction goals as well as their corporate dedication to improve their factory conditions. Click here to read more about why honesty will get you ahead with your fans and to see what other companies, like Ben and Jerry’s, are doing to show their transparency.

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