Monthly Archives: November 2012

Corporate America is eager to use social media for everything from campus recruitment and consumer marketing strategies to connecting their global workforce. Social media has created a shift in how businesses are operating, and although companies realize this, they lack the knowledge and talent to use social media platforms effectively – which confirms why there’s been an 87% increase in job opportunities that require Social Media skills.


However, colleges and universities are falling short in providing their students with the social skills and tools they need to be qualified for these positions.

Dr. William Ward at Syracuse University’s S.I. Newhouse School of Public Communications realizes that students with social communications skills are in high demand and wants to give his students the advantage. He teaches two classes, one being “COM 400 Social Media U Need 2,” which breaks down social communication into hard science, emphasizing the practical business applications of it. Click here to read more about how other elite universities, such as NYU and Harvard Business School, are beginning to follow this educational trend.


Fraudulent information is all over the Internet. People post inaccurate facts about news stories, fabricated reviews of products on consumer sites and spread false rumors about public icons in order to gather fans or gain “five minutes of fame.” But now fake pages and profiles are popping up on Facebook and threatening the largest social network’s basic premise – the fact that they distinguish themselves as a platform for real identity on the Web.

Fake pages are undermining real reputations, fake coupons are tricking users into giving up their personal information and fake “likes” are manipulating the target audience of advertisers. Click here to read more about what Facebook is doing to combat fakery and some tips for spotting false profiles.

2012 was a big year for the world. Major events like the Presidential election, the Summer Olympics, and Superstorm Sandy all changed the way the world felt about and used social media platforms. After Barack Obama won, he tweeted a picture of himself hugging his wife Michelle. Shortly thereafter, more than 455,550 people had retweeted it.













When Superstorm Sandy hit the East Coast and residents found themselves completely in the dark, they used communal chargers to access Facebook in order to get news updates and connect with their families.

With so many people completely engaged in social networks, these events also created opportunities for brands to engage in conversations with consumers, while bringing their brand to life. But looking forward, 2013 has no major events occurring – no elections that might shape the future of the United States or a platform for the most talented athletes to compete for the title of being the best in the world. So how will brands engage without a shared agenda? Click here to read more about what brands can do to continue conversations in the coming year.

New Leads from LinkedIn

LinkedIn is launching new and improved products, tools and upgrades to measure brand power and to help build better connections. Over the next few months, LinkedIn users will begin to see their profile has a different look and feel. This new experience makes it easier for you to share your own professional story, see insights, and engage with people and companies in and outside of your network. They have also released a talent brand index which provides companies with a percentage score, based on data analysis, of how many people view and are interested in your page. This tool measures how many people are aware of your workplace and how attracted they might be at the opportunity of working there. Click here to learn about additional ways LinkedIn is evolving their platform and current tools to help you recruit.

Facebook Pages Go Global

Facebook has created a new Page for global brands. Global Pages allows your brand to provide a localized experience while still allowing the user to remain a part of the global community. For instance, if you log on to Walt Disney Studios in Ireland, you will see a localized cover photo, profile photo, important dates, Apps and “about” information, but if you log in from the USA, you will be directed to a US-based page. Plus, it’s all under one URL, so for social media campaigns you would only need to provide one destination. Facebook plans to later include country-level fan counts so brands will be able to track each market’s visibility, allowing them to benchmark themselves against other brands who are doing this well. Click here to see how this new Facebook page can help your brand identity in a global capacity.

Authenticity Wins Fans

Consumers crave honest brands – and social media provides the most transparent outlet for brands to show who they are and what they stand for. Brands are built on the business’ values, so creating content that truthfully portrays those moral standards is a great way to build brand advocacy and win loyal fans. In this era of instant communication and content sharing, honesty is the best policy. Footwear company, Timberland, is a good example. They used their social platforms to own up to their failure of meeting greenhouse gas-reduction goals as well as their corporate dedication to improve their factory conditions. Click here to read more about why honesty will get you ahead with your fans and to see what other companies, like Ben and Jerry’s, are doing to show their transparency.