A hidden social media
Storytelling is an effective tool. It holds the power of human emotion and lets you make a personal connection with your audience. Storify is a social storytelling site that enables the user to aggregate the latest information on a particular topic from social media networks (Facebook, YouTube, Instagram, Twitter, etc.) into one cohesive narrative that other users can interact with. After its launch in the spring of 2011, the start-up has been used by 22 of the top 25 U.S. news sites, including The Washington Post and Reuters. It is also being used to tell the story of major brands such as Dell, General Electric, IBM and Samsung. Click here to read more about how Storify is evolving from a “behind-the-scenes” media source to a leading social network.
Circles and Hangouts
The initial response to Google+ seemed to prove that the world did not need another social media platform. However, Cadbury U.K.’s use of Google+ has shown that this platform offers something different for brands seeking new means of user engagement. “Circles” and “Hangouts” are two features unique to Google+. Their purpose is to divide certain social groups based on associations with the user (college friends, colleagues, etc.), but Cadbury used it to create mini fan groups for their multiple products. By connecting directly with their customers’ in this way, it allowed them to provide customizable information that aligned with each groups’ interests. They also had a “Tasters Circle” where they offered a few fans the opportunity to taste chocolates with the Research and Development team. Click here to see what other engaging campaigns Cadbury U.K. has created using Google+.
Will being social media savvy help get you hired?
Social media analytics are on the rise and start-ups like Klout, Reppify and Kred are becoming an essential part of the recruiting process. According to Forbes.com, the average recruiter assesses a resume in less than six seconds, usually making a quick subjective decision. These sites offer concise reports and “job fit scores” that work to make the best use of those six seconds. For example, Klout pulls information from more than 12 social media sites and measures the user’s influence and ability to engage others. Reppify compiles a succinct summary on candidates’ backgrounds, resume details, and activity on social media networks. By providing recruiters with scores that indicate the social skill sets of potential candidates, these services are becoming like the SATs of recruiting. Despite whether that candidate’s desired industry depends on building a social media presence, there is no doubt these outlets are the platforms of the future. Click here to see why companies would prefer to hire a candidate with higher social connectivity.