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Monthly Archives: May 2012

Tech Made in New York.

Silicon Valley may have some competition for new technology hires thanks to New York City’s Mayor Bloomberg. In partnership with Internet Week NY and The New York Tech Meetup, Bloomberg recently launched Made In New York – a digital map that plots more than 500 local start-up technology companies, 325 which are currently hiring. The map allows job seekers to visualize, by location, the companies they might be interested in and will then automatically connect them with job listings at those companies.

New York City has seen a 40% increase in tech-startups over the past four years and Bloomberg’s goal for this newest job resource is to propel the tech industry in New York even further. “The growth of the tech industry in New York City has been a critical part of weathering the nation’s economic downturn,” says Bloomberg. Click here to learn more about Made In New York and to read about what entrepreneurs in Manhattan believe is the secret to New York’s tech start-up success.

Unexpected industry to rise in the ranks.

Each year college graduates enter the workforce buried in debt and scrambling for jobs, so it makes sense that they would gravitate towards big company names that promise job security and high salaries. But although Universum USA’s latest ranking of favored employers listed all the familiar players, such as McKinsey and Bain, Apple and Google, the real surprise occurred a bit further down the list and off the map, in Detroit.

All Big Three American carmakers, Ford Motor, General Motors, and Chrysler Group, scored higher then ever in this year’s rankings among business and engineering students. Kortney Kutsop, employer brand consultant for Universum USA, attributes the improvement to the industry’s efforts in personalizing their approach to recruiting and tailoring their messaging to something young people respond to. For example, Ford allows students to attend specialized on-campus information sessions where they get the chance to work on finding solutions to energy, sustainability and environmental problems. Read more to see what else these companies are doing in the recruitment space that is creating such a stir among new graduates.

Have a different ambition? Try these positions.

App Developer, Market Research Data Miner, Millennial Generational Expert, Chief Listening Officer; these are just a few of the newest positions, created only over the past decade, that organizations are offering to emerging graduates. All of these jobs offer the opportunity to snag a brand new position where competition hasn’t reached critical mass.

For example, as demand for mobile applications surge, companies are offering plenty of opportunities (16,000 just on indeed.com to be exact) for programmers and developers to break into a booming market – with a salary of $93,000 and the creative landscape to build the next biggest seller on the Apple Store. Click here to find out what other appealing positions are being offered in these thriving sectors.

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A hidden social media

Storytelling is an effective tool. It holds the power of human emotion and lets you make a personal connection with your audience. Storify is a social storytelling site that enables the user to aggregate the latest information on a particular topic from social media networks (Facebook, YouTube, Instagram, Twitter, etc.) into one cohesive narrative that other users can interact with. After its launch in the spring of 2011, the start-up has been used by 22 of the top 25 U.S. news sites, including The Washington Post and Reuters. It is also being used to tell the story of major brands such as Dell, General Electric, IBM and Samsung. Click here to read more about how Storify is evolving from a “behind-the-scenes” media source to a leading social network.

Circles and Hangouts

The initial response to Google+ seemed to prove that the world did not need another social media platform. However, Cadbury U.K.’s use of Google+ has shown that this platform offers something different for brands seeking new means of user engagement. “Circles” and “Hangouts” are two features unique to Google+. Their purpose is to divide certain social groups based on associations with the user (college friends, colleagues, etc.), but Cadbury used it to create mini fan groups for their multiple products. By connecting directly with their customers’ in this way, it allowed them to provide customizable information that aligned with each groups’ interests. They also had a “Tasters Circle” where they offered a few fans the opportunity to taste chocolates with the Research and Development team. Click here to see what other engaging campaigns Cadbury U.K. has created using Google+.

Will being social media savvy help get you hired?

Social media analytics are on the rise and start-ups like Klout, Reppify and Kred are becoming an essential part of the recruiting process. According to Forbes.com, the average recruiter assesses a resume in less than six seconds, usually making a quick subjective decision. These sites offer concise reports and “job fit scores” that work to make the best use of those six seconds. For example, Klout pulls information from more than 12 social media sites and measures the user’s influence and ability to engage others. Reppify compiles a succinct summary on candidates’ backgrounds, resume details, and activity on social media networks. By providing recruiters with scores that indicate the social skill sets of potential candidates, these services are becoming like the SATs of recruiting. Despite whether that candidate’s desired industry depends on building a social media presence, there is no doubt these outlets are the platforms of the future. Click here to see why companies would prefer to hire a candidate with higher social connectivity.