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Monthly Archives: February 2012

The face of young America is not a dollar sign

At the fourth annual Karios Summit, a networking group of 350 student entrepreneurs, pitched business ideas to high profile executives and political leaders. But Generation Y isn’t thinking in terms of a paycheck. A recent survey done by Humantelligence showed that these young business leaders see success as the amount of lives they can change, “and they are drawn to technology because they see it as a way to help people in the world who aren’t benefiting from that technology.” Click here to see some of the technological ideas that are propelled by these young people’s social missions to change the world.

Battle of the acronyms: QR vs. MVS

Less than 5% of Americans with a Smartphone scan QR codes. Jon Barocas, CEO of bieMEDIA, an online marketing and media solutions company, believes the lack of use comes from the fact that these tiny barcodes don’t link to a direct human reactionour mood, our behaviors, our habits. However, with mobile visual search (MVS), you can point your Smartphone at the Empire State Building or a Chobani Greek yogurt, take a photo and the application within seconds will pull up the monument’s history or the option to buy that yogurt right then and there. Find out more about how this interactive application is a technological success.

Pin your products on Pinterest

Pinterest, the newest social media site is driving more traffic to company websites than LinkedIn and Google+ combined. Its registered fan base has risen by 6.4 million people since September. This online bulletin board for your favorite images is sweeping the social stratosphere with something as simple as pictures. Although retailers were the first groups to join, click here to find out why businesses should be on board as well.

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A more user-friendly New York Times

One of The New York Times 2012 resolutions is to enhance the way they use social media to further engage their audience. For example, to stand out from their competitors, they encouraged people watching the US political debates to tweet the hashtag #asknyt, to point out statements they wanted fact-checked. Click here to see what other ways Liz Heron, the social media editor of The New York Times, is striving to use social media in a different and more meaningful way.

News feeds: the newest form of advertising

Thanks to Facebook, every interaction a customer has with a brand, whether positive or negative, can be made very public and extremely searchable by the 845 million users around the world. Paired with the new “frictionless sharing” craze, which posts your online activity directly to your page, this type of “Facebook advertising” lets brands know exactly how consumers are responding to their brands. Find out more about how companies are using this strategy to leverage audiences and drive higher engagement.

Coupons don’t equal brand champions

Many brands commonly try to engage users through sweepstakes and exclusive deals. Consumers want an incentive to engage with your brand but according to social media executives at Colligent, these types of promotions are only engaging what they call “garbage fans” – people who don’t care about your company, they really just wanted that free iPad. Get more advice here on ways to engage the most effective brand advocates through Facebook and Twitter.

Managing Talent in Tough Times

Time Magazine recently labeled the past 10 years the “decade from hell” due to the chaotic business and economic conditions talent management has had to operate under.  “So then how do you effectively hire, develop, place, and retain individuals and leaders in a volatile environment where literally everything changes in months rather than years?” Read more for advice on how leaders must prepare for and handle this unstable atmosphere that is rapidly becoming the norm.

Learn from a Legendary Leader

Doug Conant, former CEO of Campbell’s Soup Company, spoke to HBR Idea Cast about being a leader in today’s frenetic environment. This self-declared introvert revived a company bordering bankruptcy residing in one of the poorest, most dangerous cities in the United States. Listen to his philosophies on leadership as an art form and how engaging your people is the first step in revitalizing the workplace.

The Recession and Employee Disengagement

One of the most recent statistics from a Modern Survey’s panel on employee engagement in the United States revealed that people’s belief in senior leadership and their confidence in the future of the organization are most strongly tied to their desire to stay. Employee’s needs and expectations have evolved with the scarred economy; they want to see their future and have faith in the people that are leading them there. Read more about the shift in employee retention responsibilities in today’s chaotic environment.